Fatty acids found in the all-fish IQ Treats entice the company’s claim that these crumbly grain-free dog cookies can actually help bolster your dog’s intelligence by a few points. Whether or not it’s true, most pets, at the very least, will enjoy the taste of Norwegian salmon that’s baked, not smoked. This is one time smelly fish breath is worth it! Available in 6 oz bags, $7 at fivestarfido.com.

Funny how a simple, superbly affordable toy can remain the Catch of the Day!

It’s a natural herb-scented mouse toy which encourages cats to utilize his or her natural instincts by increasing activity. A simple, “rag doll” style mouse is attached to a finger-pull string. You’ll need to interact with kitty by pulling the toy across a safe playing surface. Great for driving cats crazy, but in a healthy way! Mouse toy by Play-n-Squeak is just $3.89 at headovertails.com.

Help keep your dog lean with an iron-rich, lower cholesterol version of classic jerky dog treats. Only Natural Pet’s Health Treats Bison Jerky Strips promise a non-hormone, gluten-free pet treat free of the additives that contribute to pets’ food allergies. A slightly lighter-colored version of typically marketed jerky strips, this pet treat bears enticing reviews, according to the Only Natural Pets

Felines deserve the best of this world (and demand it, too.)

This all-natural collection features toy canvas mice so cute, they’re bound to become a kitty’s best friend! Zanies Eco-Friendly Mice Cat Toys bear the claim of a “green” pet toy product, insinuating the use of low-impact dyes on a reusable, washable surface. $44.

99 for a container of 48, available at Jakesdoghouse.com.

Think you’re the only one who feels overwhelmed by the scores of dog shampoo formulas online and on shelves?? Well, this all-natural pet shampoo from Fuzzyard promises to bless pooches of all breeds with a safe, super-luxe sheen.

The company credits this Organic Jojoba + Basil Everyday Dog Shampoo’s Jojoba base as the reason it’s safe for all types of coats. No artificial fragrances, colors or sulphate are included to cloud your judgement (and possibly harm pets). The essential oils listed on the PawLuxury website look inviting enough to give this shampoo a try. Find this product, its ingredients and other info at pawlux.com.

Tux Toy West Paw Design Recyclable and USA-made, $14.99 for 3 colors at just4pooches.com

Tux, a new dog treat toy, where you hide the treat in the cavity of the toy, keeps your dog focused on the toy and depending on how smart he is – entertained and engaged for some time. A great combination of the stuffable with the tossable dog treat toy and can take the punishment of an eager, mouthy dog.

Those with jittery critters may have found a lasting solution.

PetCalm ™ is an all-natural, granule-based formula promising to ease the nerves of high-strung dogs and cats. A simple pinch of this homeopathic supplement includes therapeutic ingredients like Scutellaria and Kali phos, promising to calm and aid in balancing your beloved pet’s nervous system.

The product is FDA-registered, but not approved since it falls into the category of dietary supplements. The site offers a full FAQ and online assistance dedicated to this formula, which is described as non-addicting. $34.95 for a full bottle at nativeremedies.com.

These recycled polyester pet nap mats give new life to those old soda bottles. Handmade,  Eco Friendly 16”x16” Catupon Pet Mat by Aster & Sage provides a softly-brushed mini-mattress for cats and small pooches. Two colors, $16 each at gorgeous & green.

With an abundance of “all- natural” pet treats on today’s market, it is increasingly difficult to distinguish between truly healthy products and those that are nothing more than a handful of marketing fluff. Wagatha’s Flavored Organic Dog Biscuits make it easy to treat your pet to the goodness of wholesome, certified organic and kosher foods. Ingredients include good “people food” stuff like pure honey, sea salt and garlic in a classic mini-bone treat size. There’s even wheat-free and antioxidant-infused version for allergies and senior dogs!  Only $8.49 for a 9 oz. canister, available at MaxandMittens.com.

One throw of this super-fast disk, and doggie will never be bored. The Zisc ™ is a rough and tough, yet blankety soft version of a classic frisbee, lightweight enough to fly and flat enough for floatable water play. Judging by the battalion of consumer photographs available online, this simple-looking disc strikes a charm in dogs of all sizes. Backed by a manufacturer’s durability guarantee, the Zisc’s ™ Zogoflex ® construction has won this pet toy rave reviews. Available in 3 bright colors, $13.50 each at West Paw Design.